Tips on How To Use Email Marketing To Abolish Cold Calling

So, for the most part salespeople terror the idea of cold calling so it can often help to send a pre-call letter or email. We have tested accurately hundreds of different email formats—some with long copy and some with only 1 sentence.

So, here's are tips on How To Use Email Marketing To Eliminate Cold Calling, check it out guys;

The first thing that you need to know is to Avoid being self-promotional; And in order for you do this is that you may think the purposed of a pre-call email is to educate the prospect about your company and services. It is not. You see overly-promotional messages which simply sound like spam only to create anxiety for the prospect.

The second is to create a familiarity in the messages; which means that instead of telling a prospect about your company, tell him what you know about his company or industry. Do you know about a trend or current challenge? Are you working with similar companies? If so, let him know in the first sentence of your email.

The third step is to CC everyone involved; your response rate will be 500% greater when you email more than one person inside the account. If you’re targeting CFO, cc other managers who may also be involved in the decision, such as COO, CEO or even VP of HR.

The fourth step is to send more than one email; repetition is the key to triumph in email marketing and pre-call campaigns. In our testing, the first email a salesperson sends will achieve an open rate of about 20%. However, when we follow up with a second email 2 days later, this email has an open rate of 48%!

The last step but of course not the least is to Have the right call-to-action (CTO); If you’re asking for your prospect to schedule a meeting with you? You may visit your website? Or Request a demo? There are several different CTOs we could ask for. More than this could confuse the prospect, you’ll also want to test a variety of CTO’s to see which one generates for the best response. So for example, there are times when driving diagnosis to an online demo before asking them for an appointment engender a better response directly asking them for an appointment in an email.

Get effective tips on how to prospect, gain access to executives who seem impossible to reach and learn how to reach out for your prospect clients, just visit Buzzbuilderpro.com where you can surely learn more than you expected.